Acrylic or latex paint finishes are smooth and bounce light from the surface. Pigment particles are suspended and wrapped in the acrylic (plastic) layer, which can be milky in appearance. Colors can be “muted”, less vibrant and lack the natural intensity of the colored pigment.

Interior Colors simply "glow" with the purest color hues.

As the unparalleled beauty in nature inspires every KEIM color, we strive to allow the hues to “speak” for themselves. Color formulas are simple and use far fewer pigments than contemporary acrylic colors for the cleanest and most lively color expressions. Note the vibrance of the color at right and see how natural light enhances the color’s depth. Even in low light, mineral colors have a distinct “aura” of light that is never duplicated in ordinary latex or acrylic paints. You have probably seen this same luminosity in crystals found in nature.

 Mineral paint surface is a crystalline matrix that is literally “glass” allowing pigments to shine through without interference. Each pigment particle radiates light directly giving rise to the term “mineral luminosity” delivering the truest colors.

Exterior colors morph and visibly change with the sun's natural path across the sky.

The crystalline matrix structure allows mineral colored exteriors to interact with the light in their environment in a completely natural and unique way. On brightly lit days, the suns arc across the sky transforms mineral exteriors as they react to the changes in the sun’s orientation. Morning light is crisp and clean, highlighting mineral colors in a most vibrant way. In the late afternoon and evening hours, the surfaces take on the more muted shades of the sunset with colors that appear more subdued and subtle.